#REVERSE

The music industry is currently too fragile and extremely unequal, as the pandemic tragically demonstrated. Let’s discuss “#REVERSE”. 

We propose an actual reversal, a radical change of direction. We’ve been given a unique opportunity to take stock and realize that the path we were on before Covid-19 was leading us off course. The tipping point must be now.

The music sector must recognize that it needs players guided by a new, fair logic for a sustainable future.  Greater attention must be paid to every strategic choice.

Gender equality, inclusiveness, and reducing our environmental impact are now shared responsibilities, but we must aspire to a deeper change, a true recalibration: taking advantage of the digital innovations that allow for diversified and decentralized revenue models, making the human factor central in a technology-driven environment.

Well-paid jobs, stronger companies, seeing the community as a network of cultural developers oriented toward promoting deeper knowledge of music in future generations.

What a challenge for the future: to be bigger, stronger and more responsible!

#Linecheck21 #Reverse