Jump European Music Market Accelerator Milano Music Week
Shape your future.#REVERSEƎƧЯƎVƎЯ#
23–25 november 2021
Tickets Area Pro


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Thursday 25 November

Urban Regeneration

3:00pm - 4:00pm

BASE Milano: CasaBASE


Presented by CreativeSHIFT.
Storytelling is a natural inclination of human beings, with the media now providing a narrative environment and the materials through which to comprehend the world and act in it. Each city can tell its own story through its spaces and environments, including its music, sounds, brands and design.
Urban regeneration is all about telling the story of the city while rebranding it, taking care not to forget its people - and, foremost, its creatives - in the process.

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Thursday 25 November