Jump European Music Market Accelerator Milano Music Week
Shape your future.#REVERSEƎƧЯƎVƎЯ#
23–25 november 2021
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Thursday 25 November

Music festivals as drivers of territorial promotion

When:
10:00am - 11:30am

Where:
BASE Milano: Spazio A - Lounge

Language:
English

Presented by BUTIK
The Italian festival system appears to be unlike pretty much every other country in Europe (perhaps even the world). It is not dominated by multi-day, multi-stage festivals, but by an enormous number of smaller scale boutique events, concert series, branded, multidisciplinary events, town parties - all branded as festivals. Many of these events are not only thought to benefit the economy, but also serve as tools to discover local areas and spread local culture, attracting audiences for a huge variety of reasons.
The first national research into music tourism, carried out by Butik, a partner of Linecheck, in October 2021 gives us more detailed insight regarding festivals and the live music sector in Italy, and finally provides us with adequate international benchmarking and points of comparison. So what opportunities does this kind of live music ecosystem offer the artists, their audience, organizers and institutions?

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Thursday 25 November